Importance of Marketing Mix In Business
Importance of Marketing Mix In Business
250×167 Importance of marketing mix Marketing Mix In Liberationists never denied that marketing still has an important role in a business. With the marketing can help provide information about the goods or services offered by a company, so as to meet the needs and desires of consumers in accordance with the target market. Because the product or service will have a higher sale value, if we can provide what customers need.
Meeting the needs and desires of consumers requires a marketing concept commonly referred to as the marketing mix. Marketing mix is ??a combination of four important variables of the marketing concept that can be controlled by the company. Four variables or core activities include product (product), price (price), where (place), and promotion (promotion), and commonly abbreviated to 4P. However, because marketing is not an exact science, is now marketing mix has been developed in accordance with market conditions become secondarily 7P where 3P process (process), people (people), and physical evidence (physical evidence).
Following a brief discussion of the 7P marketing mix:
1. Product (product)
Product is everything (goods or services) offered to the public to get attention, purchase, or consumed in order to meet the needs and desires of the community. Not only the quality products consumers need, but the system of service and attractive product design also provides more value to the consumer to buy or consume a product.
2. Price (price)
Price is the amount of money that must be paid by consumers to obtain a product or service. Or it can also be interpreted as the exchange rate to take advantage of products or services required. Price is one of the marketing mix variable that is flexible, can sometimes be stabilized in some time with a certain price but can also arrived – arrived rise or fall sharply tailored degan market demand conditions.
3. Place (place)
Importance of marketing mix 200×200 Misplacement Marketing Mix In a business activity to make products or services offered more easily affordable by the consumer, and could be available at the right target market. The variables also include the distribution channels to reach consumers that are widespread. So some companies to open branch offices in the region – the region to facilitate consumers.
4. Promotion (promotion)
Promotion is an activity to introduce a product or service on the target market, to build customer perception about produce or services offered. Promotional concepts commonly used include advertising, public relations, sales promotion, personal selling and direct marketing.
5. Process (process)
Process is a series of actions necessary to provide products or services with the best service to consumers. A process can contain any of the methods or procedures in place to obtain the required consumer products. Service process is fast, easy and consumer friendly providing more value to a product.
6. People (people)
People are all the people involved in the activities of producing products and providing services products to consumers. People who manufacture and market a product also has a valuation in the eyes of consumers.
7. Physical evidence (physical evidence)
Physical evidence is a device – a device that is needed to support the appearance of a product, so it shows directly the quality of products and services provided to consumers.
From the discussion of the importance of marketing mix in business, it can be concluded that the seven variables that exist in the marketing mix are interrelated, so there must be good coordination with the various divisions that exist in a company to produce the right marketing concept. Regards success.