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Posts Tagged ‘Marketing’

Importance of Marketing Mix In Business

250×167 Importance of marketing mix Marketing Mix In Liberationists never denied that marketing still has an important role in a business. With the marketing can help provide information about the goods or services offered by a company, so as to meet the needs and desires of consumers in accordance with the target market. Because the product or service will have a higher sale value, if we can provide what customers need.

Meeting the needs and desires of consumers requires a marketing concept commonly referred to as the marketing mix. Marketing mix is ??a combination of four important variables of the marketing concept that can be controlled by the company. Four variables or core activities include product (product), price (price), where (place), and promotion (promotion), and commonly abbreviated to 4P. However, because marketing is not an exact science, is now marketing mix has been developed in accordance with market conditions become secondarily 7P where 3P process (process), people (people), and physical evidence (physical evidence).

Following a brief discussion of the 7P marketing mix:

1. Product (product)

Product is everything (goods or services) offered to the public to get attention, purchase, or consumed in order to meet the needs and desires of the community. Not only the quality products consumers need, but the system of service and attractive product design also provides more value to the consumer to buy or consume a product.

2. Price (price)

Price is the amount of money that must be paid by consumers to obtain a product or service. Or it can also be interpreted as the exchange rate to take advantage of products or services required. Price is one of the marketing mix variable that is flexible, can sometimes be stabilized in some time with a certain price but can also arrived – arrived rise or fall sharply tailored degan market demand conditions.

3. Place (place)

Importance of marketing mix 200×200 Misplacement Marketing Mix In a business activity to make products or services offered more easily affordable by the consumer, and could be available at the right target market. The variables also include the distribution channels to reach consumers that are widespread. So some companies to open branch offices in the region – the region to facilitate consumers.

4. Promotion (promotion)

Promotion is an activity to introduce a product or service on the target market, to build customer perception about produce or services offered. Promotional concepts commonly used include advertising, public relations, sales promotion, personal selling and direct marketing.

5. Process (process)

Process is a series of actions necessary to provide products or services with the best service to consumers. A process can contain any of the methods or procedures in place to obtain the required consumer products. Service process is fast, easy and consumer friendly providing more value to a product.

6. People (people)

People are all the people involved in the activities of producing products and providing services products to consumers. People who manufacture and market a product also has a valuation in the eyes of consumers.

7. Physical evidence (physical evidence)

Physical evidence is a device – a device that is needed to support the appearance of a product, so it shows directly the quality of products and services provided to consumers.

From the discussion of the importance of marketing mix in business, it can be concluded that the seven variables that exist in the marketing mix are interrelated, so there must be good coordination with the various divisions that exist in a company to produce the right marketing concept. Regards success.

The Importance of Logo in Product Marketing

The importance of SME’s business logo 250×172 Logo in Product Marketing “Why Businessman’s logo on its products?”

Because of the logo, consumers can identify a product with greater ease.

Exactly, it turns out the use of the logo on a product to help the businesses in marketing their products. This is due to consumer habits that are easier to remember an image or form, in recognizing a new product. In fact rarely the consumer can buy a product based on the shapes and images that they remember, even though they forgot the name of the product.

The importance of the logo in marketing the product, was recognized by the business community. For them, the logo became a media campaign to introduce the brand products to consumers. So that from the characteristic shapes and images that exist, consumers can differentiate a product with other products.

Tips and Tricks Make Logo Products
So that you are not wrong in making the product logo, we inform you the following tips and tricks to make the product more attractive logos and easily remembered by consumers:

1. The logo is easy to remember all the people

Create a logo with simple shapes, but can represent the message of these products. With so consumers easily recall a product, from logo seen. For instance coca-cola products bearing the logo image on the product bottle.

2. Create a unique and attractive logo

One way to help the branding of a product, namely by creating a unique and attractive logo. Because most people will more easily remember something unique. Also avoid the use of the logo that has been widely used another company. Usually the logo is almost identical, making it difficult to distinguish consumers of your products with other products.

3. Avoid logos that are seasonal

Make sure you use a logo that is eternal. The existence of the logo in accordance with the change of seasons or trends that exist, will only damage the image or brand that had been formed. Because consumers already recognize your product, from the previous logo.

4. Choose a color and logo design products that can be used in all media

KNL logo Logo 250×172 Importance in Marketing Production is so that you can match the logo printed in various sizes and media. Many businesses are using marketing strategies to include the logo of the product through a variety of promotional tools, such as banner, banners, business cards, brochures, and other media that its size is smaller. So, you should select the mix of colors and designs that can be adapted to all the promotional media you use.

From the discussion above, it can be concluded that with the logo of the product enough to help the process of branding (brand building) of a product. Therefore, before you create a logo for a product, you should note some of these. A few marketing information business for this week, hopefully a little information that can help your business success. Regards success.

Marketing Strategies for New Products

new product illustrations 250×164 Remarkableness Product Marketing Strategy for new products is not easy, especially if the product is not yet known to the public. It takes capital or substantial marketing costs, as well as the struggles and specific marketing strategies for these products hit the hearts of consumers.

In addition to how to attract customers, the novice must also face competition from other entrepreneurs that business has a product to market first.

This becomes quite a challenge, for business people. Because to successfully enter a market, they must have a strategy to attract consumers. We recommend that you create a product that has its own advantages compared to other products. So that consumers can be attracted and identify new products that you offer.

In addition to creating products that are superior, there are still some things to consider to introduce consumers to new products, among others, as follows:

Perform market research, to find out how big the market potential of a product. If the research results show some positive results, then you should not hesitate anymore to market the new product. However, when research shows a lack of interest of the consumer, should do the evaluation and give more value to your product. So that the product is readily accepted by the market.
Observant to the needs of consumers. Trying a new market by offering products consumers need, is one of a very powerful marketing strategy to attract consumers. Due to the existence of such needs, consumer purchasing power will increase. Including the purchasing power of the new products that provide solutions to their problems.
illustration of a marketing strategy 200×200 Rubato Product Marketing Strategy for effective promotional activities. Promotional activities to be very important to introduce new products, at least consider supporting factors STP (segmentation, targeting, positioning) and the marketing mix (product, price, place and promotion). This is so that promotional activities are carried out in accordance with a predetermined target market. Promotion strategies that can be done, among others, to maintain quality of products, offering competitive prices, choosing a strategic business location, giving a bonus or rebate at the time of launching the product.
Next give the best service for consumers. Because of good service, becoming one of the supporting factors for creating a quality product. The better the service you provide, the more extensive your market anyway. Vice verse if you give bad service, consumers would be so quick to leave your product.

5 Key Success Become A Marketing

Successful marketing is 200×143 5 Key Telemarketing Become A Successful marketing is not only focused on the process of how to sell the product alone, but rather to how a product that we sell can be recognized and attached firmly on the minds of our consumers. It could even be said to be marketing or marketing activity is the heart of a series of business activities. This is because the right marketing strategy, will result in rapid sales figures, with strong consumer loyalty. Thus it can be ascertained that the income earned would be greater and will continue to increase.

For those of you who are running a marketing strategy, we inform the following 5 key becomes a marketing success that you can apply:

Know your consumer behavior
Before offering a product or service to consumers, first determine the target market you will shoot. It could be that you are targeting youth communities, especially women, or the general public who come from upper middle class or the middle to lower. Make sure that you market your products or services to target the right market. Therefore identify consumer behavior that you aim at, to know their interests and needs.

Improve your product knowledge
One weapon that must be mastered is a marketing product knowledge (product information). By knowing all the information about products or services offered, then it implies that can help you to convince potential customers. Convey information about the product advantages, usefulness, quality, and price your products to prospective customers, so they are more confident in selecting products or services you offer.

Always optimistic and never give up
Marketing activities have challenges and obstacles are sufficiently large, so not everyone can survive with the profession. In the chase-chase with the target company, or experiencing rejection from prospective customers is one of the small challenges that must be accepted for the marketing. Therefore, try to always be optimistic in serving customers, and never give up in every state. Enthusiasm and passion that you show to prospective customers is the key factor to your success as a marketing.

Expand your business network Telemarketing 200×141 5 Key Success Become A Marketing

Expanding business networks as well as creating market opportunities. The larger the network you have, the greater the chances that you created to get potential new customers. So, do not ever hesitate to open up new networks and expand your knowledge to gain new customers.

Consider the customer response
Sometimes every customer to respond differently to products or services that we offer. When customers are satisfied with your product or service, then put it as a concrete response to strengthen the excellence of products offered. But if consumer response is less satisfactory, make evaluation materials for you to achieve better results going forward.

Make your product appealing marketing strategy
Lastly, make promotional activities that may interest the customer. For example, by giving discounts, offers a certain bonus for purchases above average, adding the lottery on special events, or hold some promotional activities that involve consumers as participants (such as activity becomes main sponsor of the bike happy, healthy walk together, and other events aimed at building customer loyalty).

After understanding some of the key to success in marketing products or services, then try to practice it directly in running your business. Start with the obvious, start small, and start from now! Regards success.